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The January 2025 Barrett-Jackson Cup will be limited to 50 vehicles and will be selected by members of the Barrett-Jackson team from the total number of registrations submitted. The chosen vehicles will then be judged by custom builders Bobby Alloway and Troy Trepanier.

On the first day of the 2025 Barrett-Jackson Scottsdale Auction (dates to be announced), the vehicles will be on display in the auction arena and then parade across the stage. That evening, they will move to a specially designated area, where they will be displayed and be part of a “People’s Choice” vote via social media.

During each of the first five weekdays of the collector car auction, one Top Five finalist will be revealed. On the second Saturday of the 2025 auction, the overall winner and “People’s Choice” will be announced from the auction block. The overall winner will be awarded the coveted Barrett-Jackson Cup and the title of “Ultimate Best in Show,” along with other prizes.

To request an application, please send an email to

2024 Results


A 1960 Buick Invicta built by Andy Leach at CAL Automotive Creations was crowned Ultimate Best in Show of the 2024 Barrett-Jackson Cup competition. The stunning Invicta is powered by a 401ci Nailhead engine with a crank-mounted ProCharger backed by a 4L80E transmission. The car rides on a CAL Automotive custom chassis with a wedge sectioned body and all the trim is machined one-off brass, including the rear bumper.


Barrett-Jackson fans had the opportunity to select the People’s Choice winner, which was a 1961 Volvo PV544 Custom built by over 165 women from across the country, led by Bogi Lateiner at her shop, Girl Gang Garage. Known as Iron Maven, the Volvo merges the 1961 PV544 body with the drivetrain, conveniences and amenities of a 2019 Volvo S60 Hybrid. It utilizes the 4-cylinder turbo and supercharged engine, 8-speed automatic transmission, rear electric motor and plug-in hybrid system, stock S60 rear suspension and custom front suspension.

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