2024 BARRETT-JACKSON CUP
The January 2024 Barrett-Jackson Cup is limited to 50 vehicles, which will be selected by members of the Barrett-Jackson team from the total number of registrations submitted and will then be judged by custom builders Bobby Alloway and Troy Trepanier.
On Saturday, January 20 (the first day of the January 20-28, 2024, Barrett-Jackson Scottsdale Auction), the vehicles will be on display in the auction arena and then parade across the stage. That evening, they will move to a specially designated area, where they will be displayed and be part of a “People’s Choice” vote via social media.
During each of the first five weekdays (January 22-26) of the collector car auction, one Top Five finalist will be revealed. On Saturday, January 27, the overall winner and “People’s Choice” will be announced from the auction block. The overall winner will be awarded the coveted Barrett-Jackson Cup and the title of “Ultimate Best in Show,” along with other prizes.
To request an application, please send an email to [email protected]
2024 Results
ULTIMATE BEST IN SHOW
Competition was fierce for the 2023 Barrett-Jackson Cup. 51 incredible custom vehicles from some of the best custom car and truck builders in the country and as far away as Australia were hand-selected by members of the Barrett-Jackson team. Our expert judges — hot rod builder Bobby Alloway and automobile designer and builder Troy Trepanier — scrutinized the competitors and narrowed the field to the Top 5 finalists. On Saturday, January 29, the judges revealed their pick for the prestigious Ultimate Best in Show.
The winner of the 2023 Barrett-Jackson Ultimate Best in Show award is: A 1969 Pontiac Firebird Custom built by Troy Gudgel of BBT Fabrications
PEOPLE’S CHOICE AWARD
51 incredible vehicles from some of the best custom car and truck builders from across America and the world vied for the 2023 Barrett-Jackson Cup. Our expert judges — hot rod builder Bobby Alloway and automobile designer and builder Troy Trepanier — narrowed down this incredible field to five finalists. Then our Barrett-Jackson and custom car fans voted on their favorite from these five amazing vehicles. Thousands of votes were cast for the People’s Choice award, and the winner was revealed on Saturday, January 29.
The winner of the 2023 People’s Choice award is the 1964 Buick Riviera.
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